ASA orders FNB to withdraw Steve ad’s – BDlive

ASA orders FNB to withdraw Steve ad’s by Agency Staff, 2014-12-06 15:29:12.0 The Advertising Standards Authority (ASA) has ordered First National Bank to withdraw its ‘Steve’ advertisements as it was harmful to children. “The potential harm in the current matter lies in the possibility that children could interpret the advertising to effectively condone ridiculing anybody named Steve merely because of their name,” the authority said in a statement. It said about 20 complaints were lodged against FNB’s Steve campaign which was broadcast on radio and television, and printed on billboards. The theme for the campaign focused on how people should “Un-Steve” themselves by moving to FNB rather than “suffering the frustrations they currently endure”. The…